The Demján Sándor Program relaunched in 2026 (Hungary) and its digital pillar gives real money to small businesses so they can finally have a proper own website. A few things are worth knowing before you submit.
What the program is about
The program supports the digital strengthening of micro and small businesses. The digital sub-pillar covers website creation, launching an online shop and online presence. The exact grant size and intensity changes year by year, but the typical range is between 500,000 and 2,000,000 HUF as non-refundable grant, usually at 70-90% intensity.
Always check the current call for the exact conditions, as they may change mid-year. We can help on the technical side: making sure the budget goes to a real, usable website.
What a real own website costs in 2026
Our typical prices for small businesses look like this:
- Presentation site (3-6 subpages): 250,000 - 450,000 HUF
- Larger site with service subpages, blog: 450,000 - 750,000 HUF
- Smaller webshop (up to 50 products): 600,000 - 1,200,000 HUF
- Custom business system, client portal, booking: from 800,000 HUF
These are final amounts, not monthly fees. They include design, development, basic SEO setup and going live. Domain and hosting are a small separate item per year (around 15-30,000 HUF / year).
On request the price can also include several years of website care (updates, security fixes, small content edits and content advice), so the grant budget gives you not just a finished site but a long-term maintained, living web presence.
What fits in the grant budget
If the grant is around 1,000,000 HUF, that is plenty for a proper presentation or service site, plus room for logo, photos and onboarding. A simpler webshop also fits if you skip exotic payment integrations.
What you should NOT spend the budget on
- Cheap template-based sites. You will need to redo it in a few months, and you cannot apply again for the same grant.
- Expensive features you will not use. Better to ask for a smaller, faster site and grow it later.
- Agencies where you do not understand the result. If you cannot edit the content yourself, you will keep paying long term.
How we work
We work with small businesses who do not have a separate marketing team. Step by step: we figure out what you need, you approve the plan, we build it, and you get an editor where you can edit the texts yourself.
We also prepare the technical attachment (quote, specification) for the grant application.